From today, Moore Stephens North America relaunches our brand to become ‘Moore North America.’ This is part of a wider rebrand of the Moore Stephens global accountancy and consultancy network, of which Moore Stephens North America is a regional member. The unveiling of a new logo, visual identity and brand positioning marks the continued evolution of an international network of more than 260 independent firms in 112 countries and a client-focused professional community of more than 30,000 people.
The change from Moore Stephens to Moore encapsulates the traditional core strengths of Moore Stephens, while positioning a more modern brand, supporting the future success of our clients and emphasizing our ability to provide global client solutions through our membership and participation in a globally connected accounting and consultancy network.
Speaking on the launch of the new brand, Moore North America CEO Tony Szczepaniak says:
“Our North American members have always exemplified the values of Moore Stephens, and this updated identity helps us better communicate those strengths. We present our new brand position – “Helping you thrive in a changing world” – to our members and their clients to ensure we’re doing our best to help them succeed today and tomorrow. It’s more than a brand…it is our message to the world that we’re here and we care.”
Moore Global CEO, Anton Colella, captures what the new brand means for clients:
“In our changing world, business is increasingly conducted internationally and digitally. Everyone must adapt.
With our new brand – Moore – we choose a new identity fit for a world defined by global decision-making, data-driven insight and the need for agility in all that we do. The brand captures our ability to connect to you locally and globally as we help you realise your ambitions. That is why our brand position is ‘Helping you thrive in a changing world.’
We never lose sight of what makes us strong, and why our network has grown and continues to grow – our commitment to ever stronger relationships with our clients.
So as we look to the future, our brand honours our Moore Stephens heritage, reflecting the strengths that clients have, and can always expect from us: straightforward advice, high quality, and the passion we bring every day to our belief that relationships with clients are about much more than simply a job.”
About Moore North America
Moore North America (Moore NA) is one of eight regional members of Moore Global Network Limited (MGNL). On a combined basis, MGNL member revenue exceeds $3 billion, making it the eleventh largest accounting network in the world. Moore NA’s 39 member firms in the United States, Canada and Mexico have over 120 offices in most major North American markets and eight member firms on the INSIDE Public Accounting Top 100 Firms List. To learn more visit: www.moore-na.com or follow on Twitter: @MooreNAmerica
About Moore Global
At Moore, our purpose is to help people thrive – our clients, our people and the communities they live and work in. We’re a global accounting and advisory family of over 30,000 people across more than 260 independent firms and 110 countries, connecting and collaborating to take care of your needs – local, national and international.
When you work with Moore firms, you’ll work with people who care deeply about your success and who have the drive and dedication to deliver results for you and your business. You’ll have greater access to senior expertise than with many firms. We’ll be here for you whenever you need us – to help you see through the maze of information, to guide you in your decisions and to make sure you take advantage of every opportunity. To help you thrive in a changing world.
Contact Details:
Laura Metz, Marketing & Communications Manager
Moore North America
lmetz@moore-na.com | 612-524-7941
Note for editors: Images of the new Moore visual identity are available on request from lmetz@moore-na.com.